Today our lead story focuses on “Five Ways Publicists Overstep Their Boundaries.” It details the different ways some who work in the public relations world try and break rules to benefit their clients.
It follows a piece I did a few weeks back critiquing the publicist pitch system, which I called “broken.” I advised some young bands not spend money on PR until they are established. That might have caused some folks in the PR industry to think I am anti-publicist, which couldn’t be any further from the truth.
I love publicists. Seriously. Some of my closest friends, both personally and professionally, work in PR. And the truth is, publicists make my job a lot easier. They do behind-the-scenes legwork, they help fact check and make sure things are spelled correctly and they convince their clients to work with me. There are some editors who refuse to deal with publicists and won’t loop them in when working on a story. That’s messed up — and it doesn’t work.
I critique PR because it’s familiar — and because I know a lot of publicists read this newsletter and hopefully take some of it to heart. Just know I love all you — even the ones who get paid to distort the truth on a daily basis!
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