Has a great ring to it, right folks? In case you’ve been under a rock, Harry Styles went on sale Friday and only a fraction of fans got tickets — by my calculation, about four percent of the people who registered for the Verified Fan program, roughly one in 28, made a successful purchase. Is it just me, or isn’t registering hundreds of thousands of people for a comparatively far smaller amount of high demand tickets a surefire way to create a very predictable PR debacle?
Ok, maybe that’s harsh. I don’t envy the position Ticketmaster is in. For every one happy fan that’s able to buy a ticket, another 27 leave the experience feeling disappointed. In my lead article today, I argue that we might need to find a way to let these people down a bit more gently, especially if we care about eventually selling a ticket to a show that doesn’t sell out in 45 seconds.
Just a little food for thought on a Monday. We do what we can over here folks. Have a great rest of the week.