Has a great ring to it, right folks? In case you’ve been under a rock, Harry Styles went on sale Friday and only a fraction of fans got tickets — by my calculation, about four percent of the people who registered for the Verified Fan program, roughly one in 28, made a successful purchase. Is it just me, or isn’t registering hundreds of thousands of people for a comparatively far smaller amount of high demand tickets a surefire way to create a very predictable PR debacle?

Ok, maybe that’s harsh. I don’t envy the position Ticketmaster is in. For every one happy fan that’s able to buy a ticket, another 27 leave the experience feeling disappointed. In my lead article today, I argue that we might need to find a way to let these people down a bit more gently, especially if we care about eventually selling a ticket to a show that doesn’t sell out in 45 seconds.

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Just a little food for thought on a Monday. We do what we can over here folks. Have a great rest of the week.

Dave Brooks
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Dave Brooks

Founder & Executive Editor at Amplify Media
Dave Brooks has over 15 years experience as a writer, including eight years as the Managing Editor of Venues Today. He started Amplify in 2014 to give the industry its own voice and turn up the volume on live entertainment.
Dave Brooks
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