In preparation for their fifth studio album, Everything Now, due out on Friday (July 28), Arcade Fire is holding two Twitter contests. The first will have fans throw together their own version of Arcade Fire’s song “Infinite Content,” using musical scores and MIDI files provided by the band tagged with #InfiniteInfiniteContent. The second contest is inspired by a fake dress code attributed to the band that forced fans to dress ‘trendy’ and ‘hip’ for the upcoming show at Grand Prospect Hall in Brooklyn. Fans should tweet their least hip outfits with #DressCodeGate to win VIP tickets to the show along with Everything Now swag.
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