Insomniac Events has launched a new clothing line that aims to capture the company’s roots and legacy in Los Angeles dance culture. Insomniac founder and CEO Pasquale Rotella has named designer and artist Rick Klotz the new creative director of merchandise to help move the line forward. According to Insomniac’s website, Rotella and Klotz “are two visionaries cut from the same cloth. While Rotella was a young raver experiencing Los Angeles’ underground warehouse scene for the first time, Klotz was making his impact on the culture, and Rotella took notice.” The Beyond Wonderland SoCal merch collection will be available at the Insomniac Shop.
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