Ticketmaster is launching a new ticketing system that will allow people to check into concerts using their phones. The system, called Presence, uses “smart tone” technology to receive concertgoers’ data and verify mobile tickets, The Verge is reporting. That lets them head into the venue by showing a green approved screen on their phones. Ticketmaster is trying to use the system to reduce entry wait times and streamline attendance – and prevent ticket fraud. The new technology not only ties to the person’s Ticketmaster account, but also to his or her smartphone. Presence is being powered by Lisnr, a Cincinnati-based company, previously partnered with Jaguar Land Rover and event-planning startup Splash.
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