Canada’s AudienceView has acquired ticketer TheaterMania and its subsidiaries. The purchase includes ownership of OvationTix software, TheaterMania.com and its WhatsOnStage media brands. The acquisition of TheaterMania extends AudienceView’s market reach to more than 2,000 arts and culture, sports, live events and education organizations globally, from the largest entertainment groups in the world to single weekend festival events, a statement from the company said.

“AudienceView and TheaterMania have long shared a common vision and passion to help entertainment organizations build devoted communities and fulfill their missions,” said Gretchen Shugart, former CEO of TheaterMania and now President, Arts and Culture of AudienceView. “We are truly thrilled to be aligned with an organization that understands the industry that we serve and has aggressive plans to invest in our products and offerings to drive even more success for our clients.”

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In addition, the statement said, AudienceView is “dedicating additional investment” that focuses on client service and support.

“The combination of AudienceView and TheaterMania now provides arts and cultural organizations with best-in-class capabilities to control their brand and business operations while tapping into the immense power that effective distribution channels bring,” said Mark Fowlie, CEO of AudienceView.  “This acquisition expands our portfolio to become the ideal destination for organizations of all sizes seeking the best technology, services, and partnerships to drive their businesses forward.”

The company also is putting money into both the OvationTix and AudienceView platforms. AudienceView’s current customers, “will benefit from the significant audience reach, event listings, and multimedia content provided by TheaterMania.com and WhatsOnStage.”

Said Fowlie: “Whether a venue has an audience of 99 or over 100,000, AudienceView is now the most compelling choice for organizations that want to grow their communities through innovative technology, strategic distribution strategies, and a team of experts dedicated to creating and supporting customer success every single day.”

AudienceView will now work from its Toronto and London offices and from TheaterMania offices in New York as well.

Investment firm JEGI was TheaterMania’s financial advisor during the acquisition process.

Maggie O'Brien

Maggie O'Brien

Maggie O'Brien has been a journalist for more than 15 years. She's covered everything from from crime to politics to fitness. Writing about bands and shows takes her back to the days of going to punk rock shows in the Midwest.
Maggie O'Brien

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