Chinese sports and branding agency Momentum Sports has merged with CAA China, paring Momentum Sports’ founder and CEO Mark Gao with CAA China CEO Mary Gu to help guide and grow CAA China’s efforts in sports. As part of the agreement, Legend Capital, an investor in Momentum Sports, will become a shareholder in CAA China.
“Mark Gao and his internationally-minded management team at Momentum will join our world-class sports business, helping further our efforts in China in such high-demand areas as broadcast rights, sponsorship, IP, and operation,” explains Gu in a press release.. “In this moment of remarkable opportunity in China, Momentum’s local sports insights and experience, combined with CAA’s global reach and resources, will play a key role in the continued acceleration of our growth strategy.”
Gao launched Momentum Sports in 2016 after serving as vice president of NBA China, where he was responsible for business development, media planning and sales in the global partnership department. CAA China was launched last year creating a talent department spanning film, TV, and digital media.
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