Ja Rule’s entertainment company Fyre has announced the first-ever Fyre Festival to take place on a private island in the Bahamas once owned by drug lord Pablo Escobar. The secluded festival will take place on two separate weekends in 2017, April 28-30 and May 5-7.
The three-day long festival proudly boasts its location’s history as a smuggler hideout used by the famous Blackbeard pirate and Escobar’s Medellin cartel. Organizers say the weekend event will feature treasure hunts with clues to $1 million worth of loot. While the lineup has not yet been announced, the festival is promoting the other amenities that will be offered on the beaches of Fyre Cay. Attendees can spend the weekend sea-bobbing, snorkeling, playing on water trampolines, and doing yoga on the beach.
Many of the non-musical activities can be seen in a promotional video released yesterday where models Emily Ratajkowski, Alessandra Ambrosio, Bella Hadid, and Hailey Baldwin tested out the waters of the private island.
The festival also used its celebrity ambassadors to announce its first iteration on social media with a campaign where they posted orange squares on their Instagrams. Participants included Co-Founder of Fyre Media Ja Rule and frequent collaborator Ashanti.
Attendance to the festival requires a private plane which is included in the price of every ticket package. Packages start at $950 (a special 24 hour pre-sale price) which includes the private flight, a ticket to the festival, dining options, and a twin bed in a shared room with another attendee of the same sex. After the pre-sale, the cheapest ticket goes up to $1,500. Other packages for two or more guests include more private accommodations and will range from $2,750 to $8,999 with currently unspecified VIP upgrades available.