AEG has announced plans to build an LA Live-style entertainment district in downtown Nashville with the help of Southwest Value Partners. The two companies have entered into an agreement that will allow AEG to purchase a four-acre parcel of land to develop a new mixed-use entertainment district at SWVP’s Nashville Yards. 

“AEG will work closely with SWVP to integrate all aspects of the new entertainment district development at the center of the Nashville Yards’ site into the infrastructure, architecture and pedestrian connectivity of SWVP’s already announced project,” a release from AEG announcing the project reads. Nashville Yards will be a “dynamic mixed-use community that will feature a 15-acre modern urban retail, hospitality, creative Class A office, residential and entertainment offering in the heart of Nashville.” 

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 The mixed-use entertainment district will be anchored by a 4,000-capacity music venue, a flagship Regal Cinemas luxury theater complex, a 600-700-capacity live entertainment club, an approximately 240-room boutique hotel, and restaurants, bars, nightclubs and retail. 

“For several years, AEG has been looking for the right venue development opportunity in Nashville, one of the fastest growing cities in the country,” said Jay Marciano, Chief Operating Officer, AEG and Chairman and CEO, AEG Presents. “A development offering like this has to not just be special, but be remarkable. AEG is very pleased to be partnering with Southwest Value Partners and the City of Nashville in this exciting entertainment venture.”

“Regal is thrilled to partner with AEG in bringing a new state-of-the-art entertainment destination to our loyal customers in Nashville,” stated Todd Boruff, Senior Vice President of Real Estate for Regal Entertainment Group. “The Nashville Yards theatre will feature a new level in moviegoing, including luxury recliners in every auditorium for our guests to enjoy. We are truly excited to be a part of this new entertainment district and connected to the vibrant charm that downtown Nashville offers.”

SWVP’s Nashville Yards will span the western edge of downtown and stretch from Broadway north past Church Street.  The first site within Nashville Yards will open in 2020 with a 591-room premium, full service Hyatt Regency hotel featuring more than 65,000 square feet of group meeting space, a world-class spa and culinary experiences. The Hyatt Regency will anchor the northwest corner of Broadway and 10th Avenue.

The AEG-developed entertainment district will initially break-ground on four acres to be located at 10th Avenue between Commerce Street and Church Street. The SWVP and AEG agreement also provides an option for AEG to acquire an additional, adjacent 1.5-acre parcel for further mixed-used development, including creative office, residential, hotel and retail.

“We know AEG to be the world’s leading sports and live entertainment company and are thrilled to collaborate together to bring this mixed-use entertainment district to Nashville Yards. Today’s announcement confirms our vision for Nashville Yards as well as the incredibly positive trajectory of the city,” said SWVP Managing Partners Cary Mack and Mark Schlossberg in a joint statement. 

The new entertainment district will be within walking distance to the Music City Center, the Country Music Hall of Fame and Museum, Bridgestone Arena, the First Center for the Visual Arts, The Johnny Cash Museum, and Nashville’s Honky Tonks.  The development is also convenient to Nashville’s central business district, the Tennessee State Capitol, the Gulch, Vanderbilt, Tennessee State and Belmont Universities, and major corporations in the area, including Bridgestone, Hospital Corporation of America, Dollar General, Nissan North America, and UnderArmour.

Dave Brooks
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Dave Brooks

Founder & Executive Editor at Amplify Media
Dave Brooks has over 15 years experience as a writer, including eight years as the Managing Editor of Venues Today. He started Amplify in 2014 to give the industry its own voice and turn up the volume on live entertainment.
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