Photo by Julia Ruiz
Talent buyer Jon Halperin has been hired by Paul Tollett to once more book The Glass House, a 800-cap music venue in the Northeast Los Angeles town of Pomona. The hiring marks a return to the venue where Halperin served as talent-buyer from 2006 to 2014.
Opened in 1996, the venue is owned by Perry and Paul Tollett. Paul T is of course the CEO of Goldenvoice, the creative force behind Coachella and Stagecoach and operators of iconic venues in LA like the El Rey, the Roxy and The Novo, but The Glass House is not part of Goldenvoice and Tollett did not include the Pomona venue in the sale of Goldenvoice to AEG in 2001.
“It’s a room I know and I love and I said yes right away when asked by Paul,” explains Halperin, who said Tollett called him and asked him “Do you know anyone in Long Beach that would want to book the Glass House?”
The all-ages, 800-cap venue has to be scrappy and compete for shows against other LA/Orange County/San Diego clubs. It’s got a full bar (added to the venue several years ago) and a record and book store across the street handles some walk-up ticket sales. The city is home to Pomona College and a close drive to the other four Claremont Colleges in the private university system and mainly serves music fans in East LA, Riverside and North Orange County. It’s a bit of a hike from downtown LA or the beach cities, but it has hosted incredible shows with everyone from No Doubt, to the White Stripes and Rage Against the Machine.
“We’re still the underdog in the market, but it’s a great room that I really care about,” Halperin tells Amplify. “I’ve always booked it with 15-to-30 year-olds in mind. It’s along the spectrum of Warped Tour and Bamboozle with some Coachella sprinkled in.”
Never give up ✨ pic.twitter.com/NeMbWowLCR
— the Glass House (@theglasshouse) October 23, 2017
Halperin also books the Music Tastes Good festival in Long Beach and worked with founder Josh Fischel to curate the inaugural event in 2016 headlined by The Specials, Iron & Wine, Squeeze and De La Soul. In 2018, Halperin will help produce the third Music Tastes Good festival in Marina Green Park, as well the Isle of Light festival (March 17) in San Souci, Dominican Republic and the House of Creatives festival in Miami in November. Both events are owned by event producers and record label Mishu Music and ticketed by See Tickets.