Canada’s 17th annual TD Kitchener Blues Festival has selected LoyalityMatch Inc. and The Look Company to handle interactive technology at the event that will collect sponsor data from fan purchases.

The festival, which is set for Aug. 10-13 in Kitchener, Ontario, will evaluate what venues and events attract blues fans and look at what they buy when the are there. The idea is to help sponsors, who have invested in the festival, to understand what drives fans’ purchases so they can see what works and what does not.

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Attendees’ information will be captured when they register to enter the “The Thrill Is Gone, Find The Thrill” contest, according to a statement from festival organizers. As those who register move around the festival locations, interactive kiosks developed by The Look Company and LoyaltyMatch containing “integrated hyper-local mobile engagement technology” will collect fan information. Each person will then be entered to win prizes at the end of the festival.

This year’s festival, with the theme “Blues North Strong and Free,” is expected to draw more than 150,000 music fans to catch 60 performances on six stages.

“At the heart of our festival is the music, of course,” said festival president Rob Berkshire. “However, we are always looking for ways to improve the experience for the attendees and for our sponsors. We believe that the technology that The Look Company and LoyaltyMatch has developed will provide us with a better understanding of our attendees’ experience and will be significant in our planning for the future.”

The Look Company produces branded environments for such companies and organizations as the Olympics, FIFA, NHL, Major League Baseball, Under Armour, Jaguar Land Rover, Estee Lauder and Samsung. The company is based in Barrie & Toronto Ontario, Canada and Doha, Qatar.

LoyaltyMatch Inc. is a leading developer of loyalty program platforms for entertainment venues and events and is headquartered in Kitchener.

The Sheepdogs, The Harpoonist and the Axe Murderer and the Smoke Wagon Blues Band are among the lineup this year. Go here for more information. Admission is free.

Maggie O'Brien

Maggie O'Brien

Maggie O'Brien has been a journalist for more than 15 years. She's covered everything from from crime to politics to fitness. Writing about bands and shows takes her back to the days of going to punk rock shows in the Midwest.
Maggie O'Brien

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