Live Nation announced today that it continues to expand its presence in Brazil with the hiring of industry vet Alexandre Faria as Senior Vice President of Talent Buying.
Faria, a longtime talent buyer and promoter, will focus on booking and producing live shows for big name artists, a company statement said.
Brazil is the largest live entertainment market in South America.
Faria will be based in Sao Paulo and reports to Bruce Moran, Live Nation’s President of Latin America.
“Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America,” Moran said in the statement. “The knowledge, relationships and passion Alexandre Faria displays for promotions makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand across Brazil.”
Faria is widely-known in Latin America. He began his career in 1994 as an independent promoter before joining Mercury Concerts five years later. In 2000, Faria began overseeing and booking live events for regional promoter CIE Brasil, which later spun off as T4F Entretenimento S.A.. There, he worked with U2, Lollapalooza, Pearl Jam, Foo Fighters, Coldplay, EDC, Maroon 5, Black Sabbath, Madonna, One Direction, Justin Bieber, Metallica, Roger Waters and others.
Live Nation reports that it continues to see a growing demand for live events throughout Latin America. So far, Live Nation Latin America in 2017 has snagged tour stops by Coldplay, U2, Bruno Mars, John Mayer, Ariana Grande, Sting, Metallica, Paul McCartney, Justin Bieber, Bon Jovi, Maroon 5 and more.
“I’m excited to join the Live Nation Latin America team during a time with so much opportunity and development,” Faria said. “Together, we will bring the people of Brazil and Latin America standout performances from international artists as well as local talent.”
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