Live Nation and six other entertainment companies have announced partnerships with non-profit Got Your 6. Got Your 6 works to help veterans return to communities as leaders and teams up with entertainment partners to normalize depictions of veterans.
Other announced partners announced for the organization’s fifth anniversary include American Heroes Channel, History channel, Lionsgate, Marvel Universe Live, National Geographic, and Valhalla Entertainment. The Got Your 6 Entertainment Coalition now boasts 29 industry partners.
“As the world’s leading live entertainment company, Live Nation Entertainment stands with Got Your 6 to empower and employ veterans,” said Michael Rapino, President and CEO, Live Nation Entertainment in a release. “We are committed to supporting our troops and veterans however we can, from providing them with free tickets to enjoy concerts, to jump-starting a post-service career path in the music industry. Live music has an intrinsic ability to inspire and unite, and we are proud to see that working around music has the power to help vets reconnect to everyday life and their local communities.”
The coalition leverages their worldwide audience via television, cinema, print, radio, stage, and social media to provide attention to the work that the campaign’s Veteran Empowerment Coalition is performing across the country. In addition, these companies provide strategic direction and resources critical to the campaign.
Got Your 6’s mission is to not only redefine the way Americans view veterans, but to also help veterans become leaders and assets in their communities. In addition to their media partners, Got Your 6 works with other non-profits and the government to help create opportunities for veteran empowerment so they can continue to serve their community.
The new partners join existing entertainment industry partners including 44 Blue Productions, A Smith & Co., ABC, A+E Networks, Creative Artists Agency, CBS, The Company (The Ebersol Lanigan Company), DreamWorks Animation SKG, eic, Endemol Shine North America, Entertainment Industry Foundation, Film 44, Fox, HBO, ICM Partners, MYX TV, NBC Universal, Paramount Pictures Studios, Sony Pictures Entertainment, United Talent Agency, Warner Bros., and WME.
For more information on Got Your 6 and their work to empower veterans, go to GotYour6.org.