MSG Entertainment announced today that Geni Lincoln has been promoted to Vice President of Concert Bookings, L.A. Lincoln was previously the venue’s Director of Concert Bookings. In her new role, Lincoln will continue to serve as senior talent booker for the “Fabulous” Forum in Inglewood. She will work with the Forum’s Managing Partners, Shelli and Irving Azoff and the Senior Vice President/General Manager Nick Spampanato.
“Geni has played a pivotal role in the success of the building since the reopening in January 2014,” Spampanato said in a release. “She has a remarkable understanding of the industry, which coupled with her hard work and dedication, has enabled her to secure the world’s best acts to play at the Forum. This promotion is very well-deserved and we look forward to seeing Geni continue to thrive in her role as VP of Concert Bookings, L.A.”
Lincoln added “It’s been a continued privilege to work at a venue as iconic as the Forum and to get the opportunity to learn from two of the best in the business – Shelli and Irving Azoff. The excitement of seeing young bands such as The 1975 grow to headlining an arena, the extraordinary success of multiple shows this past year like Kanye West, Gwen Stefani, and Maná, as well as the projects that return year after year, are just a few of my highlights. My love of music would get me to a show every night and luckily the Forum calendar allows me to do just that. I look forward to many big years ahead.”
Prior to joining MSGE, Lincoln began her career in 2000 at Universal Amphitheatre in Hollywood, Calif., and from 2007 through 2013, she was employed at Live Nation Southern California in the booking department. In Nov. 2013, just prior to the venue’s reopening, she joined the Forum as the Manager of Bookings for L.A., and became Director of Bookings in Nov. 2014. Lincoln holds a Bachelor of Arts in Communications from Cal State Fullerton.