One of the highest profile executives in the ScoreBig crash has emerged with a new position at Ticketmaster.
David Marcus has been hired as Ticketmaster’s executive vice president, head of music, to oversee a newly formed division in North America. Marcus will oversee an integrated music division that includes OnTour, Artist Services, the Venues & Promoters ticketing segment and TicketWeb. The hiring comes months after Cole Gahagan left Ticketmaster — another hire to handle Gahagan’s sports responsibilities is expected to be announced in the coming weeks. Marcus will report directly to Ticketmaster North America President Jared Smith.
“This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem. We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas and stadiums,” said Smith. “We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”
Marcus previously served as Chief Commercial Officer for Scorebig, which imploded in spectacular fashion last year after a liquidity crisis ground the company to a halt, leaving thousands of music and sports fan holding over a million dollars worth of bad tickets, many of which were never refunded. ScoreBig is now the subject of at least two lawsuits who accuse company officials of repeatedly lying about the company’s fiscal health.
Before joining ScoreBig, Marcus held leadership roles at Warner Music Group, Warner Brothers Records, and was a founding legal associate of Entertainment and Intellectual Property Group Company. This will be Marcus’ second run at Ticketmaster — he first joined in 2005 and built the company’s artist services division.
“I couldn’t be more excited to rejoin Ticketmaster. I’ve spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here,” Marcus said in a statement. “We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events.”