See Tickets has completed a major deal with LiveStyle that has the company purchasing the Paylogic ticketing company and signing a commercial agreement to ticket LiveStyle’s large portfolio of events.

The agreement includes new LiveStyle properties like Gary Richard’s debut All My Friends festival in downtown Los Angeles, as well events hosted by LiveStyle’s large portfolio of festivals promoted by Disco Donnie Presents, React, Made Events, ID&T and more with events that include Electric Zoo, Spring Awakening, Life In Color, Sunset Music Festival, Sun City Music Festival, Freaky Deaky, Ultimate Music Experience, Mamby On The Beach and encompasses hundreds of venue and nightclub events around the country. The agreement expands See Tickets’ large foothold in ticketing in both the U.S. and Europe and makes the Vivendi-owned ticketing firm one of the largest ticketers for dance music events and concerts in the world.

“It’s a perfect match for us in terms of culture and geography and we continue to rapidly expand,” Boris Patronoff, CEO of See Tickets North America told Amplify in an exclusive interview. “For some of these operators, it’s a homecoming because we have worked with all of them in the past so there’s a familiarity and trust and understanding already in place.”

LiveStyle is the festival promoter that arose out of the 2016 SFX bankruptcy. That same year See Tickets purchased Flavorus from the company’s trustees and SFX was reorganized and rebranded, and is now led by newly appointed CEO Randy Phillips.

“From a technology standpoint, there are some interesting things that Paylogic does,” said Patronoff. “At the end of the day, we believe our strength is how we serve our clients and the high level of service we offer to promoters who use our platform.”

For See Tickets, the deal caps a strong period of growth and new client signings. Other recent additions to the See Tickets portfolio include marquee venues and festivals such as Day For Night Festival, Houston’s White Oak Music Hall, KAABOO Cayman Islands, Punk Rock Bowling, Austin’s Empire Control Room, and Relentless Beats, as well the Eiffel Tower, the Vieilles Charrues festival, L’Olympique de Marseille, the Glastonbury festival in the UK and the Queen Mary in Long Beach.

“We are delighted to acquire Paylogic,” said Rob Wilmshurst, CEO of See Tickets. “It is a clear statement of our intention to grow our activities in Europe and the U.S. We warmly welcome the Paylogic team to the wider Vivendi family and look forward to sharing an agenda of growth, service quality and technological progression.”

Dave Brooks
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Dave Brooks

Founder & Executive Editor at Amplify Media
Dave Brooks has over 15 years experience as a writer, including eight years as the Managing Editor of Venues Today. He started Amplify in 2014 to give the industry its own voice and turn up the volume on live entertainment.
Dave Brooks
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