Illinois Quad City Civic Center Authority’s 12,000 seat multi-purpose arena and conference center just announced the new naming rights for the facility. Formerly known as the iWireless Center, the Moline venue will officially be named TaxSlayer Center as of Oct. 1. The 10-year deal, brokered by Impression Sports and Entertainment and is valued at $3.3 million.
“TaxSlayer has experienced rapid growth in the Midwest, and we’re thrilled to expand our presence there through this strategic partnership,” said Chris Moloney, Chief Marketing Officer, TaxSlayer in a statement.
“Our company is about radically transforming the way people use technology, allowing our hardworking customers to spend less time on the things they have to do and more on what they want to do. We know our customers are passionate about sports and entertainment, and our sponsorships, including the TaxSlayer Bowl, are key to showing them what we offer and providing support to their local communities.”
The TaxSlayer Bowl is an annual college football bowl game played at EverBank Field in Jacksonville, Florida. TaxSlayer is an online and professional tax and financial services technology company and through the new deal, is seeking to become more recognizable with the Quad Cities region’s large metropolitan area with a population of more than 470,000 locals spread across two states and four cities, including Davenport and Bettendorf in Iowa, and Rock Island, Moline in Illinois, making it one of the 100 largest metro areas in the United States.
“Joining forces with TaxSlayer will help us broaden our exposure and bring major artists and world class performances to our community,” said Scott Mullen, TaxSlayer Center’s Executive Director in a statement. “Working with an established financial technology company also has great optics as we market our venue within the entertainment industry nationally.”
The Center has hosted thousands of top name artists and events including Neil Diamond, Frank Sinatra, Billy Joel, The Eagles, Van Halen, Cher, Kenny Chesney, Taylor Swift and Luke Bryan since it opened in 1993. Under its new name, The TaxSlayer Center will begin with a strong concert line-up including Chris Stapleton, Matchbox 20, Janet Jackson, Justin Moore and Elton John in its first six weeks.
“We are looking forward to a long and mutually beneficial relationship with TaxSlayer,” said Don Welvaert, Illinois Quad City Civic Center Authority Chairman in a statement. “This new partnership is great for our community and will help us maintain our standing as one of the top mid-size arenas in the country.”